What Do Football & Your Growth Have In Common?

After spending some time with Bob Proctor at his home recently, I had another mental breakthrough! It’s based on what he explained to me. I’ve made a video for you below!

How To Win Your FREE iPad!

#1 – Watch the Video Above
#2 – Click The FACEBOOK LIKE Button On The Left!
#3 – Leave a Comment Below!

We will be selecting winners at RANDOM – make sure you participate and start using our training and teaching over the next 2 weeks!

Wait till tomorrow (or day after) when I release my 6 minute Interview with Bob Proctor himself!

Why It’s Important To Hang Out with Smart People

On Wednesday I took the train from Washington, DC to New York and have been here since. For the first time in my LIFE, I was able to sit still in a room for almost 9 hours listening to multiple people speak.

In the past I’ve NEVER done that. I’m 100% restless and hopeless at seminars and conferences. But, this even was different.

It was 1 day.
9 Hours.
HANDFUL of VERY SMART people.

I can’t even begin to tell you the VALUE of what I learned. I already have 4 product ideas. I have 8 things I want to split test for conversion.

Even more importantly, I have at least 4 NEW relationships that I never had before. For those of you who have studied the PEG METHOD – you know what this means. I just added FOUR NEW PEOPLE ASSETS (that’s HUGE) – in just 2 days.

So, why am I telling you all this?

Because IN CASE you consider yourself an Entrepreneur…you NEED to get to LIVE events. They change your life. The learning, the networking, the people, the inspiration – it all combines like some kind of “Captain Planet” force and MOVES you.

That brings me to my point of this post.   I estimate that I’ll make millions within the next few months just from this week! This is a CONSERVATIVE estimate. But I know I’m right because I’ve been to many of these now.

I’ve NEVER been to one that fails. I’ve NEVER been to one where I don’t make money!

Remember, the benefit of going to LIVE events:

– Learning
– Networking
– Inspiration
– BELIEVING

If you have not been to a LIVE event in your field of interest yet…Make it a GOAL TODAY to schedule it. Don’t wait. DO IT TODAY.

It will change your life.

Feel Like a Failure? How To Get Back On Your Feet (Part 5 of 5)

Check out parts one, two, three and four where I talked about the first four steps to recover from a major setback.

All right, so you processed your emotions. You unburdened yourself and faced the fear. You put yourself in a mental and emotional place where you can begin taking action by breaking down your challenges into manageable chunks.

Now it’s time to follow through and get yourself back on your feet.

7Step five is to empower yourself with one small action.

This is a key step because the number one thing we lose when we’re feeling down is motivation. There’s just no inspiration to do anything.

You could give the world’s greatest opportunity to somebody with no motivation, and they will do NOTHING with it.

So how do you get your inspiration back?
Simple: get into motion again.
It’s difficult to start moving, but it’s easy to keep moving.

Let’s go back to the debt example from part 4. You may desperately want to get out of that situation. You might have all kinds of logical reasons why your life would be better if you didn’t have that debt load. You might even be terrified of the consequences of having that much debt.

But let’s face it. In spite of all those excellent reasons, taking massive action to overcome the problem is really hard.

However, if you are already doing something, even if it is the most minor of actions, you light a spark. It could be the smallest thing, like creating an Excel spreadsheet listing your creditors and the amount you owe to each of them. Yet just doing that ONE thing makes it a lot easier to fire yourself up – and take bigger and stronger action.

So, after you’ve broken your problem down, focus all of your attention on the first chunk. Then ask yourself a simple question: “what is the smallest action I can take right now?”

Take that one small action, and get some positive momentum going!

8The more momentum you build, the faster you will overcome your challenges. Once you start getting some “small wins,” it’s amazing how your depression and anxiety will go away. You will be back on your feet, firing on all cylinders.

These are the five steps that I ALWAYS follow when I suffer a major setback. And you know what? They ALWAYS work. Depending on the situation, each individual step might take an hour, a day, or even a week. But regardless of how long or short each step is, if you do EACH one (no skipping), I know that you will be amazed at how well they work.

It doesn’t matter how serious the failure is. Try this process, and see how strong you become in the face of adversity and how quickly you will move towards greater and greater levels of success!

Feel Like a Failure? How To Get Back On Your Feet (Part 4 of 5)

Check out parts one, two and three where I talked about the first three steps to recover from a major setback.

The first three steps in this series helped you process your grief, frustration and anxiety.

And it’s ESSENTIAL to go through the three steps. If you do not, then those emotions will linger beneath the surface and make it difficult for you to take action.

And you MUST take action. It’s when you take ACTION that you fix and heal things so you can move on.

aniklc The hardest part about taking action is that the challenges in front of you can seem so huge and imposing. The sheer size can paralyze you.

For example, a person who’s tens of thousands of dollars in debt might be depressed because they have absolutely no idea how they are going to get out of it.

A massive debt load, or whatever paralyzing fear you’re dealing with, can feel so intimidating, you just freeze. You take no action at all, which will only make your depression worse.

What you need to do is make the task before you a little less imposing. That’s why step four is to use the “divide and conquer” strategy.

This is how empires are built. The Roman Empire and the British Empire did not come into being after fighting one big war against all their enemies. That would have been a disastrous strategy (just ask the Germans!).

6Instead, these enormous empires were built by focusing all of their resources on one small enemy at a time. They’d knock down one. Then another. Then another… until all of their enemies were defeated and absorbed.

You need to employ a similar strategy with your own life. If you’re majorly in debt, don’t focus on the total amount all at once.

Always break that huge problem down into small manageable chunks.

While you may have no idea how you will pay off ALL of your debt, you can probably come up with ways to pay down a portion of it. After you pay down that small chunk, you can focus on the next chunk.

While you are dealing with each of these chunks, you should be focusing on that, rather than the total amount you owe.

You should just understand that the BIG problem will take care of itself as you eat away at the pieces.

With the help of step number four, you can now deal with the paralysis that overwhelming challenges create. Finally you can set yourself up to take real action and build up some momentum. That’s exactly what step number five – the final aspect – is all about. Watch for it in a few days!

Feel Like a Failure? How To Get Back On Your Feet (Part 3 of 5)

Check out part one and part two where I talked about the first two steps to recover from a major setback.

You suffered a major setback in your life. Following the advice in part one, you gave yourself permission to mope in a controlled fashion. You then confided in somebody to get your situation off your chest.

Step three is facing the WORST case scenario.

And I mean the WORST case. What’s the most horrible, disastrous, devastating thing that can happen? I want you to imagine it in detail… and look it straight in the face.

Why do you need to do this? In many cases, your negative emotions are an expression of the fear you feel internally. You are AFRAID – that you will never get the promotion, that you will never fall in love again, or that your business will fail and you will become destitute.

And because fear is sooo uncomfortable, our natural instinct is to suppress it.

But there’s a big problem with suppressing fear. It simply doesn’t work. Even if you try, fear still lingers beneath the surface. It HAUNTS you.

Until you confront your fear totally head-on, you will never, ever move on.

So how do you confront your fear? Feel it. And the best way to do that is to pretend – for a short time – that the worst-case scenario has actually happened.

  • Have a piece of paper and a pencil ready.
  • Sit down, close your eyes.
  • Imagine the horror of it all. Really put yourself in that situation.
  • Write down all the awful things that could happen.

4When you try this, you’ll notice something very interesting: there are OPPORTUNITIES available to you. Even in the midst of your fear. Even if you find yourself in the worst-case scenario. You WILL be okay.

In fact, even while you’re trying to experience all-out terror, you won’t be able to sustain it for long. That’s because our minds naturally gravitate to rescue strategies – even when everything is falling apart around us.

That’s why you need that pencil and paper in front of you. Once you descend into the fear, within MINUTES your mind will start showing you opportunities to fix things. You won’t be able to stop it.

So not only should you write down all the bad stuff – write down any solutions, exit strategies, anything positive that comes into your mind.

After you have that “aha” moment, your fear diminishes. After all, anticipation of the unknown is the fuel for fear. When you’ve already gone through something – even if it’s just in your imagination – it’s no longer unknown to you. Which means it’s much harder to be afraid of it.

This is an important step to overcoming a major setback. Yet many people skip it. They try to bury the fear deep down, instead of looking it in the face. They doom themselves to the constant, low-level, nagging stress of wondering when the monster is going to jump out of the shadows and eat them.

But trust me, if you feel the fear and confront it,
you’ll be taking a shortcut to quickly plow through those negative emotions and be FREE of them.

This puts yourself in the strongest possible position to feel better and begin taking ACTION again.

In the next part, you are going to learn about how to approach taking action to get out of your situation.

Feel Like a Failure? How To Get Back On Your Feet (Part 2 of 5)

This is part two. Check out part one where I talked about the first step to recover from a major setback.

As you learned in the previous part, the first thing you need to do when you feel down is give yourself permission to mope. Of course, you need to do this in a controlled, healthy way.

The second thing you need to do is to confide in somebody.

You will be amazed how much it helps just to share what you are going through with somebody else.

3The other person does not even have to give you feedback. In fact, it’s often BETTER if they don’t.

While unburdening yourself is essential for getting past a failure, it’s important for you to understand that sharing is NOT about getting the other person to “fix” things for you. Instead, their role is just to be there – to understand and accept you – while you express what you are going through.

In fact, that’s the way therapy works. The role of most therapists is not to give you groundbreaking advice about how to deal with your problems. Most therapists spend their time LISTENING – and then asking probing questions to help guide you in a certain direction.

But you have to choose WHO you confide in very wisely. It’s always best to confide in somebody who you can TRUST 100%. Yes, sometimes sharing with total stranger can be therapeutic. But confiding in someone who really cares about you and has your total trust allows you to be more open.

It could be a family member, your closest friend, a mentor, a coach, or just someone who has known you for a long, long time.

But what’s key is the person should accept you, care about you, and listen without judging you.

You’ll develop these types of relationships over time. Personally, I have a small select group of people I go to when I’m having a rough time in business. I have an even smaller set of people I confide in when I’m having personal problems.

What if you don’t have people in your life you would feel comfortable being open and honest with? Listen, this should be a wake-up call to build those solid relationships! I’m telling you, having those types of people in your life is amazing and will make it A LOT easier to get through difficult times.

So, that’s step two. If you suffered a setback and are feeling down, allow yourself to mope for a while and then express your feelings to somebody you trust. Those two steps alone will help you tremendously.

But… we are not finished yet! In a few days I’ll post part three, where I’ll talk about the next step. In the meantime, work on Step 1 and Step 2 and see what a BIG difference they make. (Part 3 is now online, check it out here!)

Feel Like a Failure? How To Get Back On Your Feet (Part 1 of 5)

Failure is a part of success. If you are afraid of failure and do not put yourself in situations where you might fail, then you will never succeed at anything meaningful.

Of course, this means that sometimes you WILL fail. You will put yourself in situations where you are lying on your back, bruised up, unsure of how you are going to get back up. How you deal with these situations will play a huge factor in your how successful you become.

1

Recently, I went through some of the most challenging weeks in my life. I felt overwhelmed, frustrated and pissed off at myself because of some mistakes that I made.

This has happened many times to me, and I am actually pretty good at handling it now. So in this series of posts, I’m going to share with you a five step process that will help you deal with these situations.

If you follow these five steps, you will be able to process the situation, regroup and come out even stronger than before.

In this post I want to talk about the very first step: giving yourself permission to mope.

I know, that’s a strange thing to hear. How can it be okay to feel sad and get down on yourself? Well, whether you want them to or not, those emotions you feel are going to come out. The question is whether they will come out on your terms or not.

2When you are feeling down, depressed or upset, it’s not as big of a deal as you think. No matter how successful you become, you will have moments where you feel these emotions.

Feeling bad is not a sign that you are a failure. It’s a sign that you tried and simply failed, which happens to everybody. Allow yourself to go through the healthy process of allowing these emotions to flow through you.

For some people, this means taking some alone time and just moping around. Others go through a different process. It doesn’t matter, just make sure you actually allow yourself to feel bad.

The key thing is to do it on your terms. Don’t suppress the emotions, but don’t be a slave to them, either. That means saying to yourself, “OK, I’m going to allow myself to mope for the next 60 minutes. After that, it’s time to let it go and move on.”

You see, the problem most people have with moping is that they stuff their feelings. That doesn’t work. BIG emotions don’t go away if you push them down. It’s like trying to jam 10 pounds of trash into a 5 pound bag – it all spills out sooner or later and makes a big mess of your life!

And what’s worse – the more you allow negative feelings to linger, the more they prevent you from taking any kind of action.

But if you claim control over the process, you can enjoy the cleansing benefits of moping – and without the disastrous consequences of allowing that moping to paralyze you.

The next three posts are about going through this process so that it fuels your rebound rather than holding it back.

You’ll find how in PART 2!

 

Are Email Newsletter Templates Worth It? Or Do They Destroy Your ClickThrough Rate?

The two most important statistics even a basic Email marketer will track are:

Open Rate = The percentage of people who OPEN your Email to read…
ClickThrough Rate (CTR) = The percentage of people who CLICK a link…

Being an AVID Email marketer for 11 years, I wanted to run a test. Now, my good friend and Email Marketing JEDI – Jimmy Kim was 100% against it. He said he KNEW what the results would be. But, me being me…I needed numbers to prove it.

Yes, He Was Right.  Email Newsletter Templates Are a WASTE of Clicks!

A lot of marketers spend time making the fanciest of Email newsletter templates to give them a bigger “brand;” to look fancy.

The top “Email marketing consultants” even say “Good Email Templates are necessary and will make all the difference in your Email marketing.” After my recent test, I say BULLOCKS.

An Email Marketer’s MAIN Goal Is To Get The Click

Being an avid marketer I believe that the LANDING PAGE (where the click goes is more than enough to get the conversion, it should just get TRAFFIC). So, for me, the MOST important stat to track has always been CTR.

I recently wanted to make my look much more PROFESSIONAL. So, I spent days contemplating and making a pretty email newsletter template.

Then I sent out a blast to my list.  Something seemed fishy. The clicks…they seemed so low. So I tried again…

Here’s What My Pretty Email Template Looked Like:

Pretty Email Newsletter TemplateAs you can see. I have a headline in there. A nice blue background…

I even put an image of the video to make people want to click it more…

I worked on the formatting of text. I have larger font size and different color for the most important part of the Email – the LINK…

So What Were My Results?

FancyEmailCTR

My CTR was only a lousy 4.13%.

I’m used to much higher. Yes, I agree it COULD be the copy inside the Email that was not as enticing.  However, the results were so drastic, it showed me that it was more than just “bad writing.”

Now, Here’s My PLAIN Email Newsletter Template

NONFancyEmailPic

It’s just straight plain text. I didn’t get fancy.

There is some bolding, underlining and highlighting.

That’s it.

I even pasted the tracking link AS IS – nothing fancy there too.

I made a short template with the offer and that was all. I kept it as simple as I possibly could.

 

So What Were My Results NOW?

NONFancyEmailCTR178% INCREASE in Clicks.

Look at the open rate. It only went up by: 14.95%. But my CLICKS went up by 178%!
So the open rate stayed kind of the same. But CLICKS!! Even if yes, the copy was different, after so many tests, I hardly doubt that the copy would be THAT different!

Now, I KNOW it’s not a TRUE split test because the copy was different. So before you jump down my throat and “call me out” – I’m acknowledging that!

BUT – I also just watched the trend for over a week. It’s SOLID. Clickthroughs go WAY up when you use a very simple and straight forward email. Not fancy.

Any feedback? Comments? Disagreement?

Is Google Looking To KILL Email Marketing?

I had a semi panic attack when I saw THIS (first thing when I woke up):

googletabnewinbox

 So, what is this?

A New “TAB BASED” Google Inbox. They’re currently rolling it out to ALL GMAIL users over a few weeks and I was the lucky one today.

Google is now taking it upon themselves to figure out what you need to see and how to categorize it. For me, they chose “Primary, Social and Promotions.” I’m good with it all, but it was seeing “Promotions” that really had me shook up.

Then I raced to click Promotions to see what’s what and I found this:

AnikinPromotions

So, there I am. NO LONGER In the Primary Inbox. This means someone will have to SPECIFICALLY go to their “PROMOTIONS” inbox to find my Emails soon.

This could really REALLY hurt the “Clickthrough Rate” and “Open Rate” on Emails. Having been an Email marketer now for 11 years, this is something I’m definitely watching!

I’m Tracking My Stats Closely Coming Weeks…

Jut FYI everyone, I know my Clickthrough and Open stats VERY well from past history. I will be watching them like a HAWK to see any decrease or change. It seems it will take Google weeks to fully deploy this so it may take me time to notice any change.

Let’s not “panic” yet. As my friend Jimmy says: “We’ll find a solution, we always do.”

2 Possible Silver Linings To Take a Sigh of Relief From? or Are They?

#1 – The user CAN assign your “promotion” as a “primary” and move the boxes. Google will then start boxing them the way the user wants. But, honestly, how many will really do this?

#2 – I saw THIS: There’s a fancy little green blinking message that entices me to click my “Promotions” tab by showing me that there are new messages in it.

greenenticingonpromotions

But my main concern is the PSYCHOLOGY behind it. By the time your reader even reaches your message, Google has already put the word “promotion” into them. Guards are up!

Either way, I’ll admit to ONE thing. As a USER, I find it nice. My inbox is less “cluttered.”
But as a marketer…so far…I hate it.

As always, the marketing community will go stronger with this. I just wanted to make everyone aware of it and also get your feedback! What do you think?

** I’ll be doing data collecting and report back as soon as I have something…

Leave a comment below!

Why You Must Take One Day OFF a Week

It’s no secret that if you want to be successful, you have to hustle. If you are trying to build a business, you should expect to put in long hours.

Unfortunately, this leads entrepreneurs to fall into a common trap: working too much. They are true workaholics, endlessly grinding away.

Believe me, I’ve been there. It is so easy to justify not taking time off: “There is so much to do! I can’t take time off or I’ll fall behind.”

However, what I have learned is that taking time off is crucial not just for your own personal sanity, but also for your productivity.

“You Cannot Go Hard Forever – You Need To Charge Your Batteries!”

This is because you will be the most productive when you take the sprinter’s approach to work rather than the “endless grind” marathoner approach.

The idea behind the sprinter’s approach is that you want to eliminate distractions and focus completely on your work for chunks of time. That way you will be able to apply the most strength and creativity to the tasks at hand.

Like a sprinter, however, you cannot go hard forever.

You have to periodically disengage completely so you can recharge your batteries and flush away the stress.

Here’s what this means for you: at least one time a week, take a whole day off. Nothing work related. Just do stuff that makes you happy. If you can, spend time with other people.

When you return to work the next day, you will feel good and be able to give your business your best effort.

I’m not the only one saying this: check out this great article by success coach Tony Schwartz in the New York Times:

 

Here Are Some Stats Released By NYTimes!

1. Harvard study estimated that SLEEP DEPRIVATION costs American companies about $63.2 Billion in lost productivity.

2. Simply Sleeping 10 hours a night, Stanford research Cheri D. Mah proves that she got male basketball players to improve their game by 9%!

3. In 2006, Ernst & Young did a study that revealed that for each 10 hours of vacation that an employee took during the year, their performance improved by 8%!

Here’s a link to NYtimes.com article – great article!

Bottom line: for the sake of yourself and your business, take a day off!

-Anik