Fred Lam, iPro Academy CASE STUDY
Fred Lam is a highly paid and sought-after consultant in the media and traffic buying space. With over 10 years of experience and over $10 Million in media buys, Fred has extensive knowledge about what works, and perhaps more importantly, what doesn’t.
While Fred knew that the information he had gathered firsthand would be invaluable to others, he had no idea how to share it. He had never published or marketed a digital product; he didn’t even know where to start.
So in February 2015, he reached out to me. Here’s what happened…
For the first few months, I focused on how we could extract Fred’s expertise into an information-rich, marketable digital product. From there, my team and I helped him create a digital publishing platform that utilized the best technologies available. Finally, we guided him through the steps to choose a marketing and sales plan that we knew would be successful.
When it was finally time to launch iPro Academy, I did my best to prepare Fred for the tidal wave of traffic, sales and profits that he was about to experience…
Ignition Launch — A small launch to “prime the pumps” — Brought in close to $900,000! Mostly PROFIT!
In just 5 months, I was able to help Fred, who had almost zero info-marketing experience and zero product sales:
- Launch a wildly-popular product in a competitive space
- Build his brand while growing a qualified list of active prospects and customers
- Earn $1.4 Million in mostly profit
- And the sales are STILL coming in…