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Episode 116

How To Get Incredible R.O.I. with Re-Targeting- Feat. Mike Buontempo

Featured Guest: Mike Buontempo

If you’re not doing retargeting ads, you’re leaving a lot of money on the table!

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Episode Game Plan:

If you’re not doing retargeting ads, you’re leaving a lot of money on the table!

Retargeting ads have been the bedrock of many businesses. And most businesses, on average, get an additional 25%-35% of sales… all thanks to retargeting ads.

On the flip side, it also lowers the cost per acquisition.

Today’s guest, Mike Bontempo, exposed everything there is about retargeting ads. He even shared all the nuts and bolts of successful retargeting ads campaigns.

If you’re not doing retargeting ads, you’re leaving a lot of money on the table!

Most businesses, on average, get an additional 25%-35% of sales… all thanks to retargeting ads.

On the flip side, it also lowers the cost per acquisition.

Today’s guest, Mike Buontempo, exposed everything there is about retargeting ads. He even shared all the nuts and bolts of successful retargeting ads campaigns.

In this episode, I asked:

  1. How Mike become an authority in the paid ads world? (4:01)
  2. What are retargeting ads, and why do you love it so much? (8:27)
  3. What’s the right audience size for effective retargeting ads? (28:33)
  4. Facebook campaign setup for effective retargeting ads? (32:00)
  5. How to show retargeting ads so quickly? (36:49

Podcast Keynotes:

  1. What is retargeting ads, and the correct way of using retargeting ads to become omnipresence. Plus, the only four platforms you should be doing retargeting ads.
  2. The actual mechanism of running successful retargeting ads in all platforms – campaign setup, ad sets, audience customization… and more!
  3. Why audience size doesn’t matter… here’s the most important metric to watch out for instead.
  4. Focus on manual bidding strategies, right? Wrong! Here’s what to do instead to move the needle and have a boost in ROI.

Important Resources!

  1. Join The #LurnNation: Get access to tons of FREE courses. Sign up today!
  2. Follow Anik: Stay connected to Anik and the team here at Lurn.
  3. Watch the Video Podcast: Watch the Video version of the podcast on Youtube!

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